September 22 marks the day that Xbox Series X preorders went live. It likewise marks the day that Xbox One X sales saw a remarkable boost. Coincidence? Maybe, or it might all be a hilariously regrettable misconception. 

A post from Andrew Alerts has actually gone viral on Twitter, a market expert with a specialized tracking seller patterns and creator of Nintendeal. In his tweet, he mentioned an extreme spike in Amazon Xbox One X system sales with the associated tagline asking “the number of individuals purchased an Xbox One X rather of an Xbox Series X.”

The system names are undeniably similar and there are a few possible reasons for why this sales spike happened. The first reason could be a simple error in the two names. A lot of moms and dads were attempting to buy these consoles for their kids, a lot of frantic quick-buys also happened to beat that taunting “sold out” message, or it could simply be that a lot of people want the next best thing before next gen arrives. 

We don’t know know for certain what the reason behind the recent sales increase is, but a 747 percent markup doesn’t seem like a simple coincidence being on the same day as next gen preorders. Still, if people mistakingly purchased the Xbox One X over the Series X due to the comparable names, there are going to be quite a couple of upset people over the next week or so. 

One thing we do know is that the theory that people purchased the One X thinking it was the Series X is the biggest social media take right now, speculation that has produced some pretty hilarious reactions over in the Twittersphere: 

Another possibility too revolves around bots. Bots purchasing up hot demand items are frustratingly common and often used by those that intend to resale supply at a much higher price. It’s possible that bots may have gotten the code confused, a point that was made in response to journalist Patrick Klepek’s recent tweet about the sales increase.

It’s important to keep in mind that next gen arrivals always boost current gen sales, oftentimes because of heavy discounts or simply the desire to ‘get in on the hype’ at a lower price point. Whether the increase is sales is a happy coincidence or a mistake remains to be seen, however we would not be amazed to see if a big piece of that number wound up being because of the latter. 


What do you believe, Game Informer readers? A Bob Ross design “pleased error” or enormous coindence that the web is hyperbolizing? Sound off in the remark area listed below and strike us with those hot takes!